Kyza is a UK Hip-Hop artist from Northamptonshire, but moved London when he was young.
The videos I have watched of his have mainly been filmed in the streets, i.e. blocks of flats, estates and central London.
His lyrics, I'm sure, relate to his life and growing up in London. Most of his songs, including my chosen one, have rather dark themes.
He started off in a crew called ''Terra Firma'' which included an artist called Klashnekoff. He is an un-signed artist but is well known in the UK Hip-Hop scene.
From the few videos he has done are performanced based, promoting himself and his talents.
His flow, lyrics, ideas and background are what make him unique to the industry.